I never intended to get into PR.

Lord knows, I hate having to be so diplomatic as to massage egos, inflate reputations and otherwise manipulate what is said so that others have a proscribed image.

And yet.

The power of PR lies in the ability to build awareness – within, and without – of identity. To be deliberate in one’s words. To craft a message, and an image, that one fills as he walks through his days.

PR is not about being plastic. It is not about lying to create an image that doesn’t exist for the public is way too smart to buy into lies. Nothing inflated holds its position for long; air always seeps out, diminishing the size.

PR is, at its best, about finessing human connection for the betterment of all involved.

It bears repeating, even: PR is, at its best, about finessing human connection for the betterment of all involved.

I have no interest in trying to sell air to a homeless man. I want to tell the true and good stories of those who haven’t had time, or the words, to issue their voice to the masses.

And so I find myself in PR everyday – not just in my work, but in my every move.

It’s about a handshake. About how I treat my partner. How I treat my kids. PR is, essentially, who I am at the core – because that’s the only message worth sending.

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