I completely agree with Seth Godin’s blog that business owners shouldn’t worry about the pennies but rather make big-picture decisions.

BUT…how much debt is appropriate to incur for a startup biz? How much are you comfortable with as the business owner? And how much is too much – is indicative of a sure fall?

I’ve always believed that you must stand out from the crowd and TAKE CHANCES. Not a fan of sinking in the mud, though. It’s a tough line to walk.


I emailed Seth Godin a comment this morning. He responded immediately and personally. Impressive. Here’s the conversation:

LMS: Hi Seth, I’m an avid reader and fan and I went to comment on the Pennies & Dollars blog – but can’t find the place to comment. So I’m emailing you instead.

Here’s the point – it’s easy to say spend the money and the money will flow, but what if there’s limited funding in the first place? I’m a small business owner in doomsday

Michigan and I’ve done really well since hanging up my shingle in late 2007 – especially in the worst economy of my lifetime.

But the cash flow is not flowing exactly. Sure, I could hire the limo at the trade show – but then what? And how much of the line of credit is appropriate to use before it’s just too much? I’ve had very limited startup costs and remain nimble but I also don’t want to run up a mountain of debt.Thoughts?SG: it’s entirely possible that there’s insufficient demand, that there’s no fish in that lake.

in which case, you need a new lake, no?

LMS: Wow I appreciate the quick and original response. It’s a good point – but the geographical “lake” is one I’m stuck with for various reasons – perhaps it’s the intellectual or professional lake I need to redefine. Thanks.

SG: exactlythe internet is a very very big lake, no?

Question for you, dear readers: How are you innovating to surmount the economical obstacles set before us?

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