Business

Should I Stop Caring?

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When I created my business messaging and public relations business in 2007, I was a single mother with three young children, the economy was in a tailspin, and I believed scrappy hard work would allow me to prevail. It did. I used my writing and communication skills to empower businesses and nonprofits to tell their […]

soul-searching

What Are You Afraid Of?

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What terrifies you? Apparently, that’s a question many people don’t want to answer. Or linger on. Or even consider. There are amazing writers who are not afraid to share their thoughts and musings in my 21 Day Writing Challenge (we’re in Day #18 right now). They’ve shared incredible writings that really reveal the heart of […]

Business

The Power of a Thank You

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It’s good manners, yes, but also good marketing. A handwritten thank you note, a quick email just to say thanks, an end-of-year card with a custom chocolate to show gratitude. However you do it, saying thanks goes a long way. And when it comes to building your business, you can’t say thank you enough. I […]

Marketing

My Writers Workshop

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They sat on chairs and couches in my living room, ready to read and hear feedback on their work. Their incredible work. Lines of prose and paragraphs that build to a story, to a peak, to a pinnacle, to a message. Last night was session 5 of my fall writer’s workshop, and it was a […]

the world around me

Capturing the Stories of our Lives

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Have you interviewed your grandparents? Parents? Aunts and uncles? Cousins three times removed? Childhood best friends? The mayor of your hometown? Not that you need to spend your time sitting with all these people, but consider that you might have a better understanding of yourself, the world around you and the meaning of life if […]

soul-searching

ABWA Leadership Day June 21st – I’m speaking!

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Last night, I attended the ABWA Maia chapter meeting in Ann Arbor to hear my friend and client Alisa Peskin-Shepherd speak about compassionate negotiation. Using her experience and training as a mediator and family law attorney, she explained tips and techniques for negotiating in every aspect of our work and personal lives and did a […]

Business

Inspiration in Business

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Yesterday I had the good fortune to meet up with a long-time friend and mentor, Paul Saginaw, co-founder and co-owner of Zingerman’s in Ann Arbor. This time we met at the Zingerman’s Coffee Co., which is right in the hub of a series of Zingerman’s businesses on the outskirts of the city. I’d never been […]

the world around me

In Our Own Backyard

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Yesterday, the kids and I took the town by storm. It’s funny how a break for them becomes a break (of sorts) for me. I mean, I fell into bed exhausted last night, couldn’t even keep my eyes open. And what did we do? * Facilitate a TV spot at Your:People client Fred Astaire Dance […]

Business

On a Mission

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I do a lot of planning for my PR clients, and at the top of the many-page PR Plan is the company’s mission statement. It’s the first thing we look at because it should be the bright light in the fog, the north star in the dark night. Not every business looks at a mission […]