First begin your day by downloading Seth Godin’s free e-book here.

Then read it. If you know anything about me, you’ll know that I am a huge fan of Seth Godin and his innovative perspective on marketing and business. I push the Purple Cow whenever possible and revisit it periodically for a jump-start in my own business. It sits on my desk, behind my business check register and to the left of my computer. Suffice it to say, this book is a seminal text guiding me.

And so it was a no-brainer to download Seth’s book about What Matters Now when I found the link on ReadTheSpirit. He says:

We’re rewarded for being generous.

If you make a difference, people will gravitate to you.

If you make a difference, you also make a connection.

I’m also reading a preview copy of Rebecca Rosen’s book Spirited, which makes its debut February 2nd. She talks about finding the purpose in our lives and pursuing it. Because we’re all here to accomplish something and, as I tell my kids, to make the world a better place.

Each of us has something unique to contribute in our time on earth – if only we realized that mission and focused our light and energy in that direction, instead of spinning wheels like so many of us do.

Think about your daily life. What matters to YOU? Are you doing something of worth in your daily work? Do you make a difference in the lives of others? When you go to sleep at night, are you satisfied that you’ve done all you can possibly do to create a community of connected individuals, in love and with integrity?

Because if you answered “um…NO” to any of the above, you’d better stop in your tracks and recalibrate. Focus your energy in a new direction. The time is now and there is never enough time.

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