It’s the only way to build business. And the only way to build a life.
If you take just anyone who will pay at this moment, you aren’t building a tribe.
If you carefully approve and select the people you surround yourself with, do business with, lead and inspire and follow, you’ll go far.
It’s a little understood truth of entrepreneurship today.
And an absolutely essential one.
Around the perimeter of the room last night, people danced and swirled their arms and shook their heads to the beat of the music coming from the stage. Seven musicians (Saul David Raye‘s kirtan band) performed the steady beat of mantra put to music. People sat in a semi-circle in front of the stage, bobbing their heads and bodies to the beat.
Eyes closed. Music seeping inside. The room could have held a couple hundred; probably 75 or 100 were there for a taste of the days to come.
Everyone in the room wanted to be in the room. Everyone in the room was moved by the music. Everyone in the room knew the power of mantra.
Today begins Bhakti Fest Midwest 2013, a three-day yoga festival in Madison, Wisconsin that we drove 6.5 hours for on the 4th of July. We’re doing yoga in an hour, concerts all day, shopping and shmoozing and yoga and workshops later on, too.
It’s the kind of event that appeals to a certain kind of person. It’s not for everyone. It’s not meant to be for everyone.
The more you specialize, narrow your focus, carve out your niche, the more you can soar.
The more you try to attract everyone, the more you end up alone.