Yesterday I spent the day with a client from out-of-town who came in just to get some of our work done. Check out Noreen Ehrlich – she’s incredible and the brand she’s building is even better.
It’s incredible working with spiritual entrepreneurs. That’s the era we’re living in today. People are tuned in to a higher power, plugged in to a way of business that maximizes on universal energy and literally reaches for the stars.
Because all of us on this planet are seeking. If we are truly to reach our potential, to open our minds and our hearts, we need to be inspired. And the spiritual entrepreneur offers more than a product or service; the spiritual entrepreneur offers a reason for being, a way to make the world better, a sense of universal connection and worth.
Noreen and I sat across my conference table and talked as we wrote her content and developed her brand. We talked about her marketing to prepare the strategy for how she will go about finding the right clients whom she is uniquely positioned to help grow in ways they can’t even imagine.
At one point, the conversation turned to the philosophical. Well, actually, it was driven by the philosophical. But she asserted, and rightfully so, that we have to thank and appreciate the annoyances in our lives far more than the easy relationships.
Those are the ones, Noreen says, where we grow the most. The ex-husband or former boss or curmudgeonly neighbor or whomever gets in our craw, that’s the person who is a gift to us, forcing us to confront whatever soul demons we have been running from and go through the discomfort to change for the better.
I’ll be honest – I never really look at my ex that way. To me, he’s just difficult and not a relationship I enjoy. And I’m sure he sees me the same way. But in the perspective Noreen offered, he actually becomes one of my most valuable relationships because of the growth potential.
If I choose to see it.
That’s a stunning way to look at things, isn’t it? So different from our instinctive reaction – run, run, run!!!
It’s not really our fault, either. We were raised on feel-good, everyone’s-happy movies and music, and our attention spans have grown increasingly shorter over the years, so it’s no wonder we can’t sit still long enough to let the change set in.
But we don’t have to continue on the familiar path. We can take a turn down the pebble-speckled path that meanders between the trees, whose end we can’t see from here because it’s so dark in the forest or it’s just so far away, bending around the lake, beyond what the eye can see.
Yes, it’s scary. I don’t want to feel the anguish of those hard relationships. I want easy.
But maybe what I need is something different entirely.
Departing quote: Noreen shared this piece of wisdom from celebrated poet Henry David Thoreau: “If one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with success unexpected in common hours.”