First Module: Pre-launch Planning

Class Dates

Understanding Book Marketing & Building a Strategic Plan                  

April 11 4-5:30 pm ET

Going Wide vs. Going Deep plus a word about CRAF

April 18 4-5:30 pm ET

Key steps in preparing to Launch

April 25 4-5:30 pm ET

PR & Identifying the Right Promotional Opportunities

May 2 4-5:30 pm ET