Publish & Prosper: Book Marketing Mastermind

In a market where new books are published every single day, finding success with book sales and audience-building can seem like an endless challenge. If you’re an author who struggles with book marketing, gets overwhelmed with the business side of writing, or wonders which activities are the best investment of time and resources, you’re not alone.

Whether you’re a first-time indie author or a seasoned novelist, this course is tailored to empower authors with a clear understanding of book marketing and step-by-step tools to help you meet your goals.

You CAN launch your book with confidence, armed with a well-crafted plan that amplifies your unique strengths. You’ll learn how to stay the course in the long road of book marketing, and make choices that get you closer to your goals while making marketing fun, too.

Learn more and meet your guides:

 Lynne Golodner and Heidi McIntyre are authors who are also experts in marketing, public relations, and communications. With extensive knowledge of the publishing world, they offer a unique blend of expertise for authors seeking direction and guidance.

Lynne Golodner is the Author of nine books, including the novel WOMAN OF VALOR; a former journalist and Writing Coach; and CEO of Your People LLC, a Detroit-based marketing company. She also hosts the Make Meaning Podcast, where she features authors and people in publishing. Learn more about Lynne here.

Heidi McIntyre is a Book Marketing Coach who founded the Women’s Fiction Indie Author Group in 2021, consisting of 25 authors dedicated to mutual encouragement and growth. She launched her debut novel, SEA MAGIC, in 2022. Learn more about Heidi here.

This course is divided into three modules that will teach you…

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How to Develop a Strategic Marketing Plan for Your Book and Author Brand

9

Advantages and Challenges of Going Deep on Amazon or Publishing Wide with Additional Retailers

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The key steps in preparing for your book launch, including early reviews and maximizing your book sales page on Amazon and IngramSpark

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Options for selecting and affording the right marketing methods

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Building pre- and post-launch buzz for your book

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Content marketing to keep your book in front of readers

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The power of newsletters to build relationships with your audience

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Using Facebook & Amazon ads to drive traffic and increase sales beyond launch

It’s time to both PUBLISH and PROSPER!

Space is limited. Reserve your spot today!

First Module: Pre-launch Planning
Class Dates

Building a Strategic Plan for Book Marketing                  

April 11 4-5:30 pm ET

Going Wide vs. Going Deep plus a word about CRAFT

April 18 4-5:30 pm ET

Preparing to Launch

April 25 4-5:30 pm ET

PR: Choosing the Right Promotional Opportunities

May 2 4-5:30 pm ET

Early Bird Registration (by March 10): $550 for all 4 sessions or $175 per session 

Regular Registration: $625 for all 4 sessions, $195 per session

Second Module: Time to Launch
Class Dates

Building Buzz: Word-of-Mouth Marketing

July 25 4-5:30 pm ET

Using Advertising to Your Advantage

August 1 4-5:30 pm ET

After the Launch: Marketing never ends. Make it easy.

August 8 4-5:30 pm ET

Cost: $425 for all 3 sessions or $175 per session

Third Module:  Strategies for Sustained Sales & Success
Class Dates

Setting Long-term Author Career Goals

Sept. 22 4-5:30 pm ET

Facebook & Amazon Advertising

Sept. 29 4-5:30 pm ET

Managing Marketing & Writing

Oct. 6 4-5:30 pm ET

Cost: $425 for all 3 sessions or $175 per session

Register for all three modules (by March 15): $1,275

After March 15: $1,375