Join Lynne Golodner for these live and virtual events! Click on each link for registration info.
If you’d like to invite Lynne to speak about WOMAN OF VALOR, book writing or publishing, or teach a writing class, click here.
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Author Marketing from a Publisher’s Perspective
Author Marketing from a Publisher’s Perspective
November 14 @ 6:30 pm – 8:00 pm
Free Virtual Program
No one wants to waste precious time paying for pointless ads, preaching to a silent audience or wondering if anyone is connecting with their titles. Good marketing starts with goals – do you know yours?
Your goals as a publisher are likely different from your authors’ goals – so how do you work together to achieve both and inspire sales to further everyone? In this session, led by MiPA board member and marketing expert Lynne Golodner, we’ll consider how to align publisher and author goals for coordinated marketing and build successful author-publisher partnerships that build careers and exposure for all involved.
Takeaways:
- Learn how to organize your marketing around your business goals
- Step inside the mindset of your authors to find points of connection
- Build an alignment mentality when it comes to marketing
- Gain insight into what makes successful marketing
- Embrace a collaboration mindset that will transform your author-publisher relationships
Register here: https://us02web.zoom.us/meeting/register/tZ0kcemuqD0iE9TNbhz08Esi1u8I7Nta5YVB#/
Midwest Independent Publishers Association
