This is a fun, easy read that helps entrepreneurs, startups and small business owners get a handle on marketing. Written by entrepreneur, writer and business expert Lynne Meredith Golodner, this book gives an easy DIY understanding to creating comprehensive marketing campaigns that build exposure by building strategic relationships. Sections focus on public relations, social media and an array of marketing endeavors, all of which focus on connecting companies with the people who are likely to become loyal, returning customers and word-of-mouth marketers. Golodner writes, “The quintessential American dream lies in the belief that anything is possible, that hard work pays off, giving us infinite success, happiness and a sense of a job more than well-done.”

As a single mother to three young children, Lynne created a company that grew every year, and she found work she loved. Her company, Your People LLC, builds business by building relationships. To build relationships in business, you must follow the same path as making friends: take your time and be sincere.

All entrepreneurs walk a path of stories: what inspired them to start out, to break with convention, to take risks, to put ideas in motion. In this book, you will learn how to create a buzz around your company and build lasting exposure. Includes worksheets and step-by-step instructions for putting your plans into action and creating a campaign that will steadily grow your business beyond belief.