Tag: public relations

Should I Stop Caring?

When I created my business messaging and public relations business in 2007, I was a single mother with three young children, the economy was in a tailspin, and I believed scrappy hard work would allow me to prevail. It did. I used my writing and communication skills to empower businesses and nonprofits to tell their story, to reach more customers,… Read more →

Ask Why

The other day, we were planning for a client’s social media involvement in the new year. It’s a client that’s been on Facebook and a bit on Twitter, but we weren’t sure they were achieving much reach or engagement, so I insisted we take a step back and ask the big questions. Why? Or, more concisely: what is this client… Read more →